The VDMA (Association of German Machine and Plant Manufacturers) meets in the Messebau Keck showroom

Dr. Astrid Engels, VDMA Baden-Württemberg, invited the member to discuss the significance and the future of trade fairs and open house events for machine building companies. The offer found great approval: a total of 50 decision-makers of the marketing and advertising departments attended the event.

Joachim Silber, head of the advertising and trade fair department of TRUMPF, gave a stimulating and informative report on their practical experience at the TRUMPF open house event INTECH, one of the numerous projects implemented in cooperation with Messebau Keck.

Another highlight of the meeting was the aspect of Virtual Reality and the options to use it at trade fairs and for marketing purposes. This topic was presented by Michael Fritsch of ICIDO, the pioneer and global leader in the field of Virtual Reality and Virtual Engineering solutions. The participants enjoyed an impressive presentation of this innovate way to show a company's products, realized in close cooperation with Messebau Keck in our own Technology Cinema 3D.

Various other interesting discussions and lively contributions from the participants made this event a full success.