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TRUMPF‘s motto for the EMO 2011: "Laser up your business!"

06.12.2011

EMO 2011, Hanover

"We wanted to make the EMO visitors aware that the laser is a tool which offers solutions for many mega-trends in contemporary society", Dr.-Ing. E.h. Peter Leibinger, head of the TRUMPF business unit laser technology/electronics, summarizes the concept of the TRUMPF trade booth.

Visitors of the fair also got the chance to directly experience the fascinating aspects of laser technology. In the eye-catching booth, they challenged each other at laser football and got an impression of a wide range of high-end laser applications.

Triad Berlin developed the design and communication concept with the fascinating exhibits arranged in a circle in a way that, according to Dr.-Ing. Mathias Kammüller, head of the Trumpf business unit machine tools/electrical tools, looked somewhat like a CO2 laser resonator.

In their trademark perfect cooperation, Messebau Keck implemented this unusual and very successful result. See for yourself:

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new communication concept_booth architecture_trade fair construction_trumpf_emo new communication concept_booth architecture_trade fair construction_trumpf_emo

 
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