What is the connection between the Automechanika and the EQUIP AUTO?

Furthermore, the trendsetting products of the group with its brands INA, LuK and FAG were presented on both trade fairs with a "tunnel of innovation" and alternating light animation in the corporate colours – a stimulating "feast of the senses".

Messebau Keck first designed and implemented the extravagant booth concept for the Automechanika 2010. With roughly 1,100 sqm, the booth turned out to be a true crowd puller.

This success was to be re-staged at the EQUIP AUTO 2011, and the booth architecture was to be adapted to a space of 400 sqm.

See for yourself how we achieved this:

SCHAEFFLER GROUP at the automechanika 2010

SCHAEFFLER GROUP at the EQUIP AUTO 2011