A beautiful project implemented for a new customer: design and functionality in perfection.

The system substructure and the individual booth construction in combination with many non-standard details worked to perfection.

The materials, colours and furniture were chosen in our showroom in the course of a dedicated meeting. The clever selection of materials procured the interesting interplay of glossy, backlit and opaque surfaces with different haptic properties. Special care was taken to ensure compliance with the Rowa corporate design. The long reception desk, the bar and the information desk were likewise manufactured to match the product designers' ideas to the millimetre.

For special effect, the semi-transparent printed fabric clearly imparted Rowa's brand and product message, visible even from a greater distance. The indirect LED lighting inserted in the frame gave additional depth and brilliance. From a position directly in front of the booth, the callers had an excellent view of the exhibits.

Showing many new developments and enhancements of existing products, the Rowa booth was a 'must-see' for many chemists. In the end, Rowa registered a record result of orders placed directly during the trade show.

Congratulations!