SPS/IPC/DRIVES 2011, Nuremberg
Pilz’ new brand concept symbolizes the development of their new identity as a solution provider for all automation projects. At the SPS/IPC/DRIVES 2011, the new brand appearance and the new trade booth were presented to the public for the first time.
Hans-Jörg Keck, Managing Director of Messebau Keck and head of the Concept & Design sector, developed a new company presentation for Pilz, analogue to the brand concept, in cool, subdued colours in hues of blue and grey.
Pilz' core message is visible from afar as a "supporting element": the yellow arrow and the four dimensions of safety – technical, personal, ecological, and commercial – offered to the customers by the Pilz brand. In the booth, the brand mark is omnipresent as a connecting element in the transparent, clear-cut exhibition concept, setting additional accents in the diagrams and the product presentation.
With its innovative products, Pilz is considered a synonym for safety in industrial automation all over the world. For the safety of the perfect presentation of their company at trade fairs, Pilz relies on Messebau Keck. Thank you very much!
The pictures below gives you an impression of how the new trade booth quotes the new brand concept.
Core element of Pilz' new brand concept...
... implemented in Pilz' new brand presentation:
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